Masterclass: Leveraging African Identity When Building a Global Brand

In collaboration with WGRC and Founders Club, this masterclass explores how community and cultural identity build resilient brands. Three founders and a marketing expert will share strategies for scaling culturally-rooted brands, maintaining authenticity in diverse markets, and leveraging storytelling and community engagement. Attendees will gain actionable insights on brand differentiation, understand successful companies, and find inspiration to create globally resonant brands that celebrate African identity.