Masterclass: Leveraging African Identity When Building a Global Brand
Masterclass
Block II
12:25 pm
-
1:15 pm
In collaboration with WGRC and Founders Club, this masterclass explores how community and cultural identity build resilient brands. Three founders and a marketing expert will share strategies for scaling culturally-rooted brands, maintaining authenticity in diverse markets, and leveraging storytelling and community engagement. Attendees will gain actionable insights on brand differentiation, understand successful companies, and find inspiration to create globally resonant brands that celebrate African identity.
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Masterclass: Leveraging African Identity When Building a Global Brand
In collaboration with WGRC and Founders Club, this masterclass explores how community and cultural identity build resilient brands. Three founders and a marketing expert will share strategies for scaling culturally-rooted brands, maintaining authenticity in diverse markets, and leveraging storytelling and community engagement. Attendees will gain actionable insights on brand differentiation, understand successful companies, and find inspiration to create globally resonant brands that celebrate African identity.
America/New_York
Nov 16, 2024 12:25 PM
Nov 16, 2024 1:15 PM
Jon M. Huntsman Hall - 8th Floor - Robertson
Panelists
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Moderator

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Block III
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Moderator

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