Amira Rasool

Amira Rasool is an entrepreneur and writer based between New York City, Atlanta, and Cape Town. She currently serves as the Founder and CEO of The Folklore Group, a commerce company empowering diverse consumer product businesses in global markets like Africa, South America, and Asia. The Folklore Group uses technology, education, and community to connect creators around the world and disrupt global commerce. The Folklore Group owns and operates The Folklore and The Folklore Shop. The Folklore is a global membership community for independent brands to learn, connect, and sell. The Folklore Shop is the premier e-commerce destination for conscious consumers to discover and shop a curated selection of sustainable, diverse, and innovative global brands. As a writer and fashion editor, Amira has worked with several notable publications, including TIME, Vogue, Teen Vogue, i-D, PAPER, Glamour, InStyle, V Magazine, and WWD. Her work focuses primarily on Black culture in relation to fashion, travel, music, visual arts, and social justice. Amira is also a passionate Black history scholar. For her undergraduate education, she attended Rutgers University, where she received a B.A. in African American and African Studies. She later earned a Master of Philosophy in African Studies from the University of Cape Town.