African Sounds, Global Stage: The Business Behind African Music

As African music captivates audiences worldwide, industry leaders are redefining what it means to represent African culture on an international stage. This panel will explore the evolution of African music’s global impact, addressing the unique challenges of supporting artists through demanding tour schedules, harnessing digital platforms to reach international audiences, and creating enduring cross-cultural collaborations. Panelists will discuss strategies for building sustainable, global careers for African artists, highlighting how African music is shaping and reshaping perceptions across b